Content Marketing

Your franchisees pay 3% and have never seen where it goes

Oct 5, 2026

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4 min read

Your franchisees pay 3% and have never seen where it goes

Bob McKay on marketing fund ROI, why CMOs keep getting replaced, and ChatGPT dropping Reddit.

Joel Kleber

Content Marketing

A franchisee with a phone is outranking your YouTube channel

Sep 28, 2026

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4 min read

A franchisee with a phone is outranking your YouTube channel

13 videos, no camera gear, and the second result for our brand name.

Joel Kleber

Content Marketing

Your prospect has 14 tabs open. The enquiry form is the last one.

Aug 6, 2026

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5 min read

Your prospect has 14 tabs open. The enquiry form is the last one.

Plus the new FranFeast episode, and LinkedIn's new AI slop button.

Joel Kleber

Content Marketing

One 45 minute interview sold a $30,000 franchise

Jul 29, 2026

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4 min read

One 45 minute interview sold a $30,000 franchise

Plus Tim Collett on why expo crowds are the biggest in 10 years.

Joel Kleber

Content Marketing

Jul 8, 2026

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7 min read

Your brand guidelines cost you a billion views

The two parts of the Trust Engine nobody copies, and the numbers behind them.

Joel Kleber

Content Marketing

I've told everyone to build a YouTube channel. I never built my own.

Jun 16, 2026

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3 min read

I've told everyone to build a YouTube channel. I never built my own.

Why authority, not views, is the goal, and the exact process I'm using to get there.

Joel Kleber

Content Marketing

May 14, 2026

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6 min read

AEO/GEO agencies are the new SEO scam

AI as a math formula now

Joel Kleber

Content Marketing

Mar 19, 2026

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5 min read

AI won't fix your franchise growth.

Unless you have this in place first.

Joel Kleber

Content Marketing

The trust crisis is killing franchise sales

Sep 9, 2025

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9 min read

The trust crisis is killing franchise sales

Traditional ads are collapsing. Authentic video is the only fix.

Joel Kleber

Content Marketing

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Aug 21, 2025

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11 min read

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Franchisee Generated Content can save you thousands!

Joel Kleber

Content Marketing

Your franchisees pay 3% and have never seen where it goes

A franchisee with a phone is outranking your YouTube channel

Your prospect has 14 tabs open. The enquiry form is the last one.

One 45 minute interview sold a $30,000 franchise

Your brand guidelines cost you a billion views

I've told everyone to build a YouTube channel. I never built my own.

AEO/GEO agencies are the new SEO scam

AI won't fix your franchise growth.

The trust crisis is killing franchise sales

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Franchise Marketer