Archive

Dive into a collection of past posts and rediscover timeless content.

Franchise Marketer

A Podcast Built on Zoom Calls Has Influenced Millions in Franchise Sales

Feb 3, 2026

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7 min read

A Podcast Built on Zoom Calls Has Influenced Millions in Franchise Sales

Yes, it really has!

Joel Kleber

Franchise Marketer

82% of prospects say cost is the barrier. Here's what to send them.

Jan 27, 2026

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7 min read

82% of prospects say cost is the barrier. Here's what to send them.

New survey data on what franchise buyers actually need before they'll commit. One thing to create this week.

Joel Kleber

Franchise Marketer

15 Franchise Marketing Predictions for 2026

Jan 11, 2026

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11 min read

15 Franchise Marketing Predictions for 2026

And What They Actually Mean for Franchise Brands

Joel Kleber

AI Software

How Bakers Delight Simplified Local Marketing Overnight

Dec 2, 2025

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9 min read

How Bakers Delight Simplified Local Marketing Overnight

A smart system gave franchisees freedom without creating chaos for HQ.

Joel Kleber

Franchise Marketer

The KPI Playbook for Franchisors: Build Trust, Authority and Inbound Growth

Nov 25, 2025

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7 min read

The KPI Playbook for Franchisors: Build Trust, Authority and Inbound Growth

The franchisors who publish. Win. The ones who don’t. Fade out. Here’s how to join the right group.

Joel Kleber

Franchise Marketer

Nov 20, 2025

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7 min read

Your franchise leads aren’t the problem

The real issue is what buyers can’t find when they go looking.

Joel Kleber

Franchise Marketer

Starting a franchise at 17. Scaling to 45 locations by 26

Nov 18, 2025

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8 min read

Starting a franchise at 17. Scaling to 45 locations by 26

Learn how to get franchisees busy before they start!

Joel Kleber

Content Marketing

The trust crisis is killing franchise sales

Sep 9, 2025

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9 min read

The trust crisis is killing franchise sales

Traditional ads are collapsing. Authentic video is the only fix.

Joel Kleber

Franchise Marketer

The #1 platform is still driving franchise leads

Aug 26, 2025

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6 min read

The #1 platform is still driving franchise leads

July/August stats reveal where prospects spend time and what franchisors are missing.

Joel Kleber

Content Marketing

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Aug 21, 2025

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11 min read

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Franchisee Generated Content can save you thousands!

Joel Kleber