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Dive into a collection of past posts and rediscover timeless content.

AI Software

+1

How Bakers Delight Simplified Local Marketing Overnight

Dec 2, 2025

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9 min read

How Bakers Delight Simplified Local Marketing Overnight

A smart system gave franchisees freedom without creating chaos for HQ.

Joel Kleber
Joel Kleber

Franchise Marketer

The KPI Playbook for Franchisors: Build Trust, Authority and Inbound Growth

Nov 25, 2025

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7 min read

The KPI Playbook for Franchisors: Build Trust, Authority and Inbound Growth

The franchisors who publish. Win. The ones who don’t. Fade out. Here’s how to join the right group.

Joel Kleber
Joel Kleber

Franchise Marketer

Your franchise leads aren’t the problem

Nov 20, 2025

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7 min read

Your franchise leads aren’t the problem

The real issue is what buyers can’t find when they go looking.

Joel Kleber
Joel Kleber

Franchise Marketer

+1

Starting a franchise at 17. Scaling to 45 locations by 26

Nov 18, 2025

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8 min read

Starting a franchise at 17. Scaling to 45 locations by 26

Learn how to get franchisees busy before they start!

Joel Kleber
Joel Kleber

Content Marketing

+2

The trust crisis is killing franchise sales

Sep 9, 2025

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9 min read

The trust crisis is killing franchise sales

Traditional ads are collapsing. Authentic video is the only fix.

Joel Kleber
Joel Kleber

Franchise Marketer

+1

The #1 platform is still driving franchise leads

Aug 26, 2025

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6 min read

The #1 platform is still driving franchise leads

July/August stats reveal where prospects spend time and what franchisors are missing.

Joel Kleber
Joel Kleber

Content Marketing

+2

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Aug 21, 2025

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11 min read

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Franchisee Generated Content can save you thousands!

Joel Kleber
Joel Kleber

Franchise Marketer

+1

How Google's 2011 study still predicts your franchise buyers

Aug 19, 2025

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9 min read

How Google's 2011 study still predicts your franchise buyers

Why this franchisee spent 400 hours researching us 🕐

Joel Kleber
Joel Kleber

LinkedIn

+1

5 profile fixes that turn LinkedIn visitors into franchise leads

Aug 5, 2025

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9 min read

5 profile fixes that turn LinkedIn visitors into franchise leads

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber
Joel Kleber

Franchise Marketer

+1

How smart franchise brands handle SEO in 2025

Jul 29, 2025

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8 min read

How smart franchise brands handle SEO in 2025

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber
Joel Kleber
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