Content Marketing
+2
Oct 19, 2026
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3 min read
Why we let franchisees post, and the case study of one Jim's Mowing franchisee who hit 123 million views.
Oct 12, 2026
4 min read
What 100 new franchisees watched before training, why content won't shorten your sales cycle, and why leads ghost you.
Oct 5, 2026
Bob McKay on marketing fund ROI, why CMOs keep getting replaced, and ChatGPT dropping Reddit.
Sep 28, 2026
13 videos, no camera gear, and the second result for our brand name.
Aug 6, 2026
5 min read
Plus the new FranFeast episode, and LinkedIn's new AI slop button.
Jul 29, 2026
Plus Tim Collett on why expo crowds are the biggest in 10 years.
+1
Jul 8, 2026
7 min read
The two parts of the Trust Engine nobody copies, and the numbers behind them.
Jun 16, 2026
Why authority, not views, is the goal, and the exact process I'm using to get there.
Franchise Marketer
Jun 9, 2026
Content first. Paid ads last. The exact recruitment system behind 2,100 net franchisees, from my talk in Melbourne
May 14, 2026
6 min read
AI as a math formula now
