Archive

Dive into a collection of past posts and rediscover timeless content.

Content Marketing

Your prospect has 14 tabs open. The enquiry form is the last one.

Aug 6, 2026

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5 min read

Your prospect has 14 tabs open. The enquiry form is the last one.

Plus the new FranFeast episode, and LinkedIn's new AI slop button.

Joel Kleber

Content Marketing

One 45 minute interview sold a $30,000 franchise

Jul 29, 2026

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4 min read

One 45 minute interview sold a $30,000 franchise

Plus Tim Collett on why expo crowds are the biggest in 10 years.

Joel Kleber

Content Marketing

Jul 8, 2026

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7 min read

Your brand guidelines cost you a billion views

The two parts of the Trust Engine nobody copies, and the numbers behind them.

Joel Kleber

Content Marketing

I've told everyone to build a YouTube channel. I never built my own.

Jun 16, 2026

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3 min read

I've told everyone to build a YouTube channel. I never built my own.

Why authority, not views, is the goal, and the exact process I'm using to get there.

Joel Kleber

Franchise Marketer

The Franchise Trust Engine: How Jim's Group Grew to 5,800 Franchises

Jun 9, 2026

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4 min read

The Franchise Trust Engine: How Jim's Group Grew to 5,800 Franchises

Content first. Paid ads last. The exact recruitment system behind 2,100 net franchisees, from my talk in Melbourne

Joel Kleber

Content Marketing

May 14, 2026

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6 min read

AEO/GEO agencies are the new SEO scam

AI as a math formula now

Joel Kleber

Franchise Marketer

Reddit Is Quietly Killing Your Franchise Recruitment

Apr 23, 2026

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4 min read

Reddit Is Quietly Killing Your Franchise Recruitment

You need to take Reddit seriously.

Joel Kleber

AI Software

Apr 7, 2026

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6 min read

The AI tools I actually use in 2026

Most people are spending money on the wrong ones.

Joel Kleber

Franchise Marketer

How Jim's Group sold 8,863 franchises in 6 years

Apr 2, 2026

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13 min read

How Jim's Group sold 8,863 franchises in 6 years

The exact system I installed by accident!

Joel Kleber

Content Marketing

Mar 19, 2026

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5 min read

AI won't fix your franchise growth.

Unless you have this in place first.

Joel Kleber