Franchise Marketer Podcast
Most franchise marketing advice comes from "gurus" who haven't sold a franchise in years.
My name is Joel Kleber. I am the Chief Marketing Officer of Jim's Group, Australia's largest franchise network.
I am in the trenches every single day dealing with leads, managing brand reputation, and testing new strategies.
On the Franchise Marketer Podcast, I share what is actually working today.
No corporate fluff.
No "best practice" theory. Just raw, honest conversations about:
🎙️ The reality of franchise recruitment in 2026.
🎙️ How to build a Founder Brand that sells.
🎙️ Case studies from our own growth.
If you want the truth about growing a network, this is the show for you.
Every week, I share what I’m learning and testing in franchise marketing. No theory, just real tactics from growing a franchise network in Australia.
I cover things like:
How we attract quality franchise leads (not just any leads)
What makes franchise marketing different
Content and social media strategies that convert
AI tools I’m experimenting with
Case studies from our growth
Who It’s For
Franchise owners wanting to grow their network
People working in franchise marketing
Anyone interested in what’s working in Australian franchising right now
Email [email protected] if you would like to be a guest on the show.
Content