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Joel Kleber - CMO for Australia’s largest franchise.

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Featured

AI Software

+2

Are you Googleable?

Mar 11, 2025

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9 min read

Are you Googleable?

📢 How to Get a Google Knowledge Panel (and Why It’s Critical for Aussie Franchisors and Personal Branding)

Joel Kleber

AI Software

+1

🤖 AI Tool Spotlight: Swell AI – The Ultimate Content Repurposing Assistant

Feb 9, 2025

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2 min read

🤖 AI Tool Spotlight: Swell AI – The Ultimate Content Repurposing Assistant

Get value out of your podcasts.

Joel Kleber

Franchise Marketer

Why FGC is the future!

Feb 4, 2025

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6 min read

Why FGC is the future!

Franchisee Generated Content can save you thousands!

Joel Kleber

Articles

Content Marketing

+2

Over 100 million views from one franchisee

Oct 19, 2026

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3 min read

Over 100 million views from one franchisee

Why we let franchisees post, and the case study of one Jim's Mowing franchisee who hit 123 million views.

Joel Kleber

Content Marketing

+2

Most franchise testimonials look like a hostage video

Oct 12, 2026

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4 min read

Most franchise testimonials look like a hostage video

What 100 new franchisees watched before training, why content won't shorten your sales cycle, and why leads ghost you.

Joel Kleber

Content Marketing

+2

Your franchisees pay 3% and have never seen where it goes

Oct 5, 2026

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4 min read

Your franchisees pay 3% and have never seen where it goes

Bob McKay on marketing fund ROI, why CMOs keep getting replaced, and ChatGPT dropping Reddit.

Joel Kleber

Content Marketing

+2

A franchisee with a phone is outranking your YouTube channel

Sep 28, 2026

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4 min read

A franchisee with a phone is outranking your YouTube channel

13 videos, no camera gear, and the second result for our brand name.

Joel Kleber

Content Marketing

+2

Your prospect has 14 tabs open. The enquiry form is the last one.

Aug 6, 2026

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5 min read

Your prospect has 14 tabs open. The enquiry form is the last one.

Plus the new FranFeast episode, and LinkedIn's new AI slop button.

Joel Kleber

Content Marketing

+2

One 45 minute interview sold a $30,000 franchise

Jul 29, 2026

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4 min read

One 45 minute interview sold a $30,000 franchise

Plus Tim Collett on why expo crowds are the biggest in 10 years.

Joel Kleber