Joel Kleber

CMO for Australia's largest franchise network, Jim's Group, with more than 5,600 franchisees. #1 Franchise Executive 2024 in Australia.

Content Marketing

Your franchisees pay 3% and have never seen where it goes

Oct 5, 2026

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4 min read

Your franchisees pay 3% and have never seen where it goes

Bob McKay on marketing fund ROI, why CMOs keep getting replaced, and ChatGPT dropping Reddit.

Joel Kleber

Content Marketing

A franchisee with a phone is outranking your YouTube channel

Sep 28, 2026

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4 min read

A franchisee with a phone is outranking your YouTube channel

13 videos, no camera gear, and the second result for our brand name.

Joel Kleber

Content Marketing

Your prospect has 14 tabs open. The enquiry form is the last one.

Aug 6, 2026

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5 min read

Your prospect has 14 tabs open. The enquiry form is the last one.

Plus the new FranFeast episode, and LinkedIn's new AI slop button.

Joel Kleber

Content Marketing

One 45 minute interview sold a $30,000 franchise

Jul 29, 2026

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4 min read

One 45 minute interview sold a $30,000 franchise

Plus Tim Collett on why expo crowds are the biggest in 10 years.

Joel Kleber

Content Marketing

Jul 8, 2026

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7 min read

Your brand guidelines cost you a billion views

The two parts of the Trust Engine nobody copies, and the numbers behind them.

Joel Kleber

Content Marketing

I've told everyone to build a YouTube channel. I never built my own.

Jun 16, 2026

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3 min read

I've told everyone to build a YouTube channel. I never built my own.

Why authority, not views, is the goal, and the exact process I'm using to get there.

Joel Kleber

Franchise Marketer

The Franchise Trust Engine: How Jim's Group Grew to 5,800 Franchises

Jun 9, 2026

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4 min read

The Franchise Trust Engine: How Jim's Group Grew to 5,800 Franchises

Content first. Paid ads last. The exact recruitment system behind 2,100 net franchisees, from my talk in Melbourne

Joel Kleber

Content Marketing

May 14, 2026

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6 min read

AEO/GEO agencies are the new SEO scam

AI as a math formula now

Joel Kleber

Franchise Marketer

Reddit Is Quietly Killing Your Franchise Recruitment

Apr 23, 2026

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4 min read

Reddit Is Quietly Killing Your Franchise Recruitment

You need to take Reddit seriously.

Joel Kleber

AI Software

Apr 7, 2026

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6 min read

The AI tools I actually use in 2026

Most people are spending money on the wrong ones.

Joel Kleber

Franchise Marketer

How Jim's Group sold 8,863 franchises in 6 years

Apr 2, 2026

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13 min read

How Jim's Group sold 8,863 franchises in 6 years

The exact system I installed by accident!

Joel Kleber

Content Marketing

Mar 19, 2026

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5 min read

AI won't fix your franchise growth.

Unless you have this in place first.

Joel Kleber

Franchise Marketer Interviews

He's 29 with 6 locations doing seven figures. Here's what he's doing that most franchisors won't.

Mar 17, 2026

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6 min read

He's 29 with 6 locations doing seven figures. Here's what he's doing that most franchisors won't.

Yes, it really has!

Joel Kleber

Franchise Marketer

A Podcast Built on Zoom Calls Has Influenced Millions in Franchise Sales

Feb 3, 2026

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7 min read

A Podcast Built on Zoom Calls Has Influenced Millions in Franchise Sales

Yes, it really has!

Joel Kleber

Franchise Marketer

82% of prospects say cost is the barrier. Here's what to send them.

Jan 27, 2026

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7 min read

82% of prospects say cost is the barrier. Here's what to send them.

New survey data on what franchise buyers actually need before they'll commit. One thing to create this week.

Joel Kleber

Franchise Marketer

15 Franchise Marketing Predictions for 2026

Jan 11, 2026

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11 min read

15 Franchise Marketing Predictions for 2026

And What They Actually Mean for Franchise Brands

Joel Kleber

AI Software

How Bakers Delight Simplified Local Marketing Overnight

Dec 2, 2025

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9 min read

How Bakers Delight Simplified Local Marketing Overnight

A smart system gave franchisees freedom without creating chaos for HQ.

Joel Kleber

Franchise Marketer

The KPI Playbook for Franchisors: Build Trust, Authority and Inbound Growth

Nov 25, 2025

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7 min read

The KPI Playbook for Franchisors: Build Trust, Authority and Inbound Growth

The franchisors who publish. Win. The ones who don’t. Fade out. Here’s how to join the right group.

Joel Kleber

Franchise Marketer

Nov 20, 2025

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7 min read

Your franchise leads aren’t the problem

The real issue is what buyers can’t find when they go looking.

Joel Kleber

Franchise Marketer

Starting a franchise at 17. Scaling to 45 locations by 26

Nov 18, 2025

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8 min read

Starting a franchise at 17. Scaling to 45 locations by 26

Learn how to get franchisees busy before they start!

Joel Kleber

Content Marketing

The trust crisis is killing franchise sales

Sep 9, 2025

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9 min read

The trust crisis is killing franchise sales

Traditional ads are collapsing. Authentic video is the only fix.

Joel Kleber

Franchise Marketer

The #1 platform is still driving franchise leads

Aug 26, 2025

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6 min read

The #1 platform is still driving franchise leads

July/August stats reveal where prospects spend time and what franchisors are missing.

Joel Kleber

Content Marketing

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Aug 21, 2025

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11 min read

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Franchisee Generated Content can save you thousands!

Joel Kleber

Franchise Marketer

How Google's 2011 study still predicts your franchise buyers

Aug 19, 2025

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9 min read

How Google's 2011 study still predicts your franchise buyers

Why this franchisee spent 400 hours researching us 🕐

Joel Kleber

Aug 5, 2025

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9 min read

5 profile fixes that turn LinkedIn visitors into franchise leads

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber