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Content Marketing

+2

Most franchise testimonials look like a hostage video

Oct 12, 2026

•

4 min read

Most franchise testimonials look like a hostage video

What 100 new franchisees watched before training, why content won't shorten your sales cycle, and why leads ghost you.

Joel Kleber
Joel Kleber

Content Marketing

+2

A franchisee with a phone is outranking your YouTube channel

Sep 28, 2026

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4 min read

A franchisee with a phone is outranking your YouTube channel

13 videos, no camera gear, and the second result for our brand name.

Joel Kleber
Joel Kleber

Content Marketing

+2

I've told everyone to build a YouTube channel. I never built my own.

Jun 16, 2026

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3 min read

I've told everyone to build a YouTube channel. I never built my own.

Why authority, not views, is the goal, and the exact process I'm using to get there.

Joel Kleber
Joel Kleber

Content Marketing

+2

The trust crisis is killing franchise sales

Sep 9, 2025

•

9 min read

The trust crisis is killing franchise sales

Traditional ads are collapsing. Authentic video is the only fix.

Joel Kleber
Joel Kleber

Franchise Marketer

For People into Marketing who work in Franchising

© 2026 Franchise Marketer.
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