Joel Kleber

CMO for Australia's largest franchise network, Jim's Group, with more than 5,600 franchisees. #1 Franchise Executive 2024 in Australia.

Franchise Marketer

15 Franchise Marketing Predictions for 2026

Jan 11, 2026

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11 min read

15 Franchise Marketing Predictions for 2026

And What They Actually Mean for Franchise Brands

Joel Kleber

AI Software

How Bakers Delight Simplified Local Marketing Overnight

Dec 2, 2025

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9 min read

How Bakers Delight Simplified Local Marketing Overnight

A smart system gave franchisees freedom without creating chaos for HQ.

Joel Kleber

Franchise Marketer

The KPI Playbook for Franchisors: Build Trust, Authority and Inbound Growth

Nov 25, 2025

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7 min read

The KPI Playbook for Franchisors: Build Trust, Authority and Inbound Growth

The franchisors who publish. Win. The ones who don’t. Fade out. Here’s how to join the right group.

Joel Kleber

Franchise Marketer

Nov 20, 2025

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7 min read

Your franchise leads aren’t the problem

The real issue is what buyers can’t find when they go looking.

Joel Kleber

Franchise Marketer

Starting a franchise at 17. Scaling to 45 locations by 26

Nov 18, 2025

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8 min read

Starting a franchise at 17. Scaling to 45 locations by 26

Learn how to get franchisees busy before they start!

Joel Kleber

Content Marketing

The trust crisis is killing franchise sales

Sep 9, 2025

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9 min read

The trust crisis is killing franchise sales

Traditional ads are collapsing. Authentic video is the only fix.

Joel Kleber

Franchise Marketer

The #1 platform is still driving franchise leads

Aug 26, 2025

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6 min read

The #1 platform is still driving franchise leads

July/August stats reveal where prospects spend time and what franchisors are missing.

Joel Kleber

Content Marketing

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Aug 21, 2025

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11 min read

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Franchisee Generated Content can save you thousands!

Joel Kleber

Franchise Marketer

How Google's 2011 study still predicts your franchise buyers

Aug 19, 2025

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9 min read

How Google's 2011 study still predicts your franchise buyers

Why this franchisee spent 400 hours researching us 🕐

Joel Kleber

Aug 5, 2025

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9 min read

5 profile fixes that turn LinkedIn visitors into franchise leads

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber

Franchise Marketer

How smart franchise brands handle SEO in 2025

Jul 29, 2025

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8 min read

How smart franchise brands handle SEO in 2025

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber

Jul 17, 2025

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2 min read

New Franchise Marketer Podcast Episode

Make a digital clone!

Joel Kleber

Franchise Marketer

The Lead Generation Channel You're Not Using (And 3 AI Updates That Matter)

Jul 15, 2025

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10 min read

The Lead Generation Channel You're Not Using (And 3 AI Updates That Matter)

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber

Franchise Marketer

The AI Search Revolution: What Australian Franchisors Need to Know Before It's Too Late

Jul 2, 2025

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10 min read

The AI Search Revolution: What Australian Franchisors Need to Know Before It's Too Late

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber

Franchise Marketer

Jun 17, 2025

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5 min read

AI Ads are here!

Good-bye expensive production companies!

Joel Kleber

Franchise Marketer

Jun 12, 2025

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3 min read

An Australian first with AI?

Plus how to grow with Short Form Video

Joel Kleber

Franchise Marketer

Jun 6, 2025

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4 min read

2 new podcast episodes out now

How to get a Google Knowledge panel and podcasting for franchise growth

Joel Kleber

Franchise Marketer

How to grow on LinkedIn and the BEST AI Agent

Jun 3, 2025

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8 min read

How to grow on LinkedIn and the BEST AI Agent

Comprehensive guide on how to grow on LinkedIn!

Joel Kleber

Franchise Marketer

May 13, 2025

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3 min read

The Franchise Marketer Podcast is live!

First episode is all about video content and where brands go wrong with Glenn Walford.

Joel Kleber

Franchise Marketer

Apr 8, 2025

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8 min read

Zero Click Marketing Is Here!

Own your search presence, show up in AI, and try 5 image prompts to see Chat GPT's new image capability.

Joel Kleber

AI Tutorial

🎬 How I Create AI Music Video Clips (Step-by-Step)

Apr 7, 2025

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3 min read

🎬 How I Create AI Music Video Clips (Step-by-Step)

Discover why franchise podcasts are your best sales tool—and how to start one for next to nothing.

Joel Kleber

AI Software

Mar 11, 2025

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9 min read

Are you Googleable?

📢 How to Get a Google Knowledge Panel (and Why It’s Critical for Aussie Franchisors and Personal Branding)

Joel Kleber

Franchise Marketer

Mar 4, 2025

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10 min read

Why Franchise Buyers Trust Video

From first research to final decision—why content drives franchise sales

Joel Kleber

AI Software

🤖 🎤 AI Tool Spotlight: Gamma AI – A Game Changer for Presentations

Mar 2, 2025

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2 min read

🤖 🎤 AI Tool Spotlight: Gamma AI – A Game Changer for Presentations

No more late night slide creation!

Joel Kleber

Franchise Marketer

The $1.50/Day Strategy to Recruit More Franchisees

Feb 10, 2025

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7 min read

The $1.50/Day Strategy to Recruit More Franchisees

Discover why franchise podcasts are your best sales tool—and how to start one for next to nothing.

Joel Kleber