Free Playbook
Get the Franchise Growth Playbook
How we sold 8,000+ franchises in 6 years using the ‘Trust Engine’ method
Download My Free Playbook👥 8,000+ Franchises Sold
⭐ Proven Over 6 Years
🔒 100% Free — No Credit Card
What's Inside the Playbook
Franchise Sales Frameworks
The exact sales process used to convert leads into signed franchise agreements at scale.
Lead Generation Tactics
Proven digital and offline strategies to attract high-quality franchise prospects consistently.
Conversion Secrets
How to turn enquiries into committed franchisees and reduce drop-off at every stage of the funnel.
Content that converts
How to create content that generates sales.
AI Tools To Use
Software to help make this possible.
Updated for 2026
Includes the latest digital marketing trends, AI tools and franchise recruitment platforms that are working right now.
What Franchise Professionals Are Saying
★★★★★
"So much great knowledge in here, you shouldn’t be giving this away for free"
Glenn Walford— Franchise Buyer
★★★★★
"The lead generation chapter alone was worth it. We cut our cost per franchise lead by 40% in the first 90 days."
Marcus T. — Franchise Marketing Manager
★★★★★
"I have read every franchise growth book out there. This is the only one with a practical step-by-step system that actually works."
Priya K. — CEO, Franchise Group
Joel Kleber
CMO, Jim’s Group
Hi, I am Joel Kleber
I am a franchise marketing specialist who has helped brands sell over 8,000 franchises across 6 years. I am the CMO for the Jim’s Group, Australia’s largest franchise. I was also ranked the number 1 franchise executive in 2024 by Franchise Executives magazine due to my work with Jim’s Group.
I created this playbook to give franchise professionals a practical, no-fluff guide to growing their network faster — based on what actually works, not theory.
Grow your franchise network faster
Don't leave franchise growth to chance. This playbook reveals the exact strategies used to sell over 8,000 franchises in just 6 years.
Download it now to discover the marketing frameworks, lead generation tactics, and content types that helped scale the Jim’s Group to 5,700 franchises.
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