# The Franchise Marketer > Practical franchise marketing from someone inside one of Australia's largest franchise networks. This file provides information about The Franchise Marketer to help large language models understand and reference this publication's content. ## Posts - [Your prospect has 14 tabs open. The enquiry form is the last one.](https://www.franchisemarketer.co/p/your-prospect-has-14-tabs-open): Plus the new FranFeast episode, and LinkedIn's new AI slop button. - [One 45 minute interview sold a $30,000 franchise](https://www.franchisemarketer.co/p/one-45-minute-interview-sold-a-30000-franchise): Plus Tim Collett on why expo crowds are the biggest in 10 years. - [Your brand guidelines cost you a billion views](https://www.franchisemarketer.co/p/your-brand-guidelines-cost-you-a-billion-views-55b1): The two parts of the Trust Engine nobody copies, and the numbers behind them. - [I've told everyone to build a YouTube channel. I never built my own.](https://www.franchisemarketer.co/p/i-ve-told-everyone-to-build-a-youtube-channel-i-never-built-my-own): Why authority, not views, is the goal, and the exact process I'm using to get there. - [The Franchise Trust Engine: How Jim's Group Grew to 5,800 Franchises](https://www.franchisemarketer.co/p/i-run-new-franchisee-training-every-three-to-four-weeks-we-get-100-to-120-new-people-through-each-ro): Content first. Paid ads last. The exact recruitment system behind 2,100 net franchisees, from my talk in Melbourne - [AEO/GEO agencies are the new SEO scam](https://www.franchisemarketer.co/p/aeo-geo-agencies-are-the-new-seo-scam): AI as a math formula now - [Reddit Is Quietly Killing Your Franchise Recruitment](https://www.franchisemarketer.co/p/reddit-is-quietly-killing-your-franchise-recruitment): You need to take Reddit seriously. - [The AI tools I actually use in 2026](https://www.franchisemarketer.co/p/the-ai-tools-i-actually-use-in-2026): Most people are spending money on the wrong ones. - [How Jim's Group sold 8,863 franchises in 6 years](https://www.franchisemarketer.co/p/how-jim-s-group-sold-8-863-franchises-in-6-years): The exact system I installed by accident! - [AI won't fix your franchise growth. ](https://www.franchisemarketer.co/p/ai-won-t-fix-your-franchise-growth): Unless you have this in place first. - [He's 29 with 6 locations doing seven figures. Here's what he's doing that most franchisors won't.](https://www.franchisemarketer.co/p/he-s-29-with-6-locations-doing-seven-figures-here-s-what-he-s-doing-that-most-franchisors-won-t): Yes, it really has! - [A Podcast Built on Zoom Calls Has Influenced Millions in Franchise Sales](https://www.franchisemarketer.co/p/a-podcast-built-on-zoom-calls-has-influenced-millions-in-franchise-sales): Yes, it really has! - [82% of prospects say cost is the barrier. Here's what to send them.](https://www.franchisemarketer.co/p/82-of-prospects-say-cost-is-the-barrier-here-s-what-to-send-them): New survey data on what franchise buyers actually need before they'll commit. One thing to create this week. - [15 Franchise Marketing Predictions for 2026 ](https://www.franchisemarketer.co/p/15-franchise-marketing-predictions-for-2026): And What They Actually Mean for Franchise Brands - [How Bakers Delight Simplified Local Marketing Overnight](https://www.franchisemarketer.co/p/how-bakers-delight-simplified-local-marketing-overnight): A smart system gave franchisees freedom without creating chaos for HQ. - [The KPI Playbook for Franchisors: Build Trust, Authority and Inbound Growth](https://www.franchisemarketer.co/p/the-kpi-playbook-for-franchisors-build-trust-authority-and-inbound-growth): The franchisors who publish. Win. The ones who don’t. Fade out. Here’s how to join the right group. - [Your franchise leads aren’t the problem](https://www.franchisemarketer.co/p/your-franchise-leads-aren-t-the-problem): The real issue is what buyers can’t find when they go looking. - [Starting a franchise at 17. Scaling to 45 locations by 26](https://www.franchisemarketer.co/p/starting-a-franchise-at-17-scaling-to-45-locations-by-26): Learn how to get franchisees busy before they start! - [The trust crisis is killing franchise sales](https://www.franchisemarketer.co/p/the-trust-crisis-is-killing-franchise-sales): Traditional ads are collapsing. Authentic video is the only fix. - [The #1 platform is still driving franchise leads](https://www.franchisemarketer.co/p/the-1-platform-is-still-driving-franchise-leads): July/August stats reveal where prospects spend time and what franchisors are missing. - [The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth](https://www.franchisemarketer.co/p/the-evolution-of-franchise-marketing-glenn-walford-on-the-shift-from-traditional-to-content-led-grow): Franchisee Generated Content can save you thousands! - [How Google's 2011 study still predicts your franchise buyers](https://www.franchisemarketer.co/p/how-google-s-2011-study-still-predicts-your-franchise-buyers): Why this franchisee spent 400 hours researching us 🕐 - [5 profile fixes that turn LinkedIn visitors into franchise leads](https://www.franchisemarketer.co/p/5-profile-fixes-that-turn-linkedin-visitors-into-franchise-leads): Weekly insights for franchise marketers who want to stay ahead of the curve - [How smart franchise brands handle SEO in 2025](https://www.franchisemarketer.co/p/how-smart-franchise-brands-handle-seo-in-2025): Weekly insights for franchise marketers who want to stay ahead of the curve - [New Franchise Marketer Podcast Episode](https://www.franchisemarketer.co/p/new-franchise-marketer-podcast-episode): Make a digital clone! - [The Lead Generation Channel You're Not Using (And 3 AI Updates That Matter)](https://www.franchisemarketer.co/p/the-lead-generation-channel-you-re-not-using-and-3-ai-updates-that-matter): Weekly insights for franchise marketers who want to stay ahead of the curve